The key to getting motivated to prospect (part 1)
A client I am coaching asked me how he can motivate not only his team but himself. He explained that everyone is feeling overwhelmed right now with the amount of work they have. He thought that motivation was lacking. The solution was simple in his mind. Let's motivate his team, and performance will improve. This is not a wild idea. Most leaders think that motivation is the key to driving performance. I think the reasoning is pretty simple. The more motivated someone is, the more action one takes. The more revenue your business generates. Right… So how do you do it? I want to share with you a two-part email series that discusses the use of motivation. The first part will be focused on when an agent seeks to begin to prospect. The second part will focus on when an agent masters their craft and begins to deal with boredom. Boredom is typically felt around the 10-year mark in the business. in the show notes you will see an image that illustrates a general flow of motivation in the real estate industry.
As a new or part-time agent, it's easy to lose focus and not do what you know you should be doing. Like prospecting. If you are in this situation, here is the one key to generate motivation.
Feeling A Sense Of Progress
A simple way of describing motivation is by feeling a sense of progress. When you first get into the real estate world, your goal is to close deals. The problem with focusing on closing deals is that it can take weeks, months, or even up to a year in some cases. So how can one feel a sense of progress when they never complete their goal? Well, they can’t. That's the hurdle most agents face, and that's why so many of them quit after just one year. You might have thought about quitting yourself or know someone that has. To start feeling a sense of progress, you must start really small. The smaller the goal, the easier it is to complete. The faster you feel, that sense of progress. Now that you're motivated, you do the thing you want to do. Let’s put it into an equation to help us understand it further. Really Small Action + Completion of the action = Motivation. Now you're motivated to take the next action.
Now that we have the concept let's get practical to put it to use. When I usually explain this to my students, they say to me, “I get it. I am going to make ten prospecting calls starting tomorrow.” Nope. That's not small enough. If you can relate to this example, I want you to focus on just making one call. To be more precise, I want you to focus on just dialing one number and pressing call on your phone. That's it! That is what I mean by starting really small. You see, building the habit of prospecting isn’t about having you prospect in your sleep. It’s all about getting you to start prospecting. Now you try. Let me know if you can make that one call. Schedule a free coaching call today. No Cost, just communication. Let me help you build the habit of prospecting. Next week I will be sharing how to motivate an agent or broker that feels bored most of the time.
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